Innocent Kids Rebrand
& Relaunch Campaign
Strategy: Drinks that are good for you that kids actually enjoy.
We developed a creative strategy to reposition Innocent’s kids' range, appealing to parents. We used playful onomatopoeic sounds (like "slurp," "sip," or "mmm") in the headline to create a fun, engaging experience that highlights the joy of drinking as what is good for you actually tastes good. This approach connects the enjoyment of each sip with the product's benefits, reinforcing that it's "no added sugar" and "one of your five a day."
Design / Art Direction: Combine Honey, I Shrunk the Kids with Jumanji, and you get a visually stimulating world that sparks kids' imaginations.
We used existing packaging assets, playing with scale and curious insect placements to bring this concept to life within the digital, retail and OOH.
