COOK Packaging Rebrand

COOK frozen food was founded in 1997 by Ed and Dale. Inspired by the taste of great home-cooking, everything within their 4 kitchens is prepared by hand.
As lead designer, this project was to look at the function of the core line of packaging, which resulted in being rolled out across the rest off the COOK offering. The changes made included; label design, brand colour, illustration, tray and outer sleeve.