Strategy: We all deserve a medal.
As an Olympic partner, innocent is a small brand amongst lots of big ones who’ll all be talking about the same thing - performance and Olympic athletes. So to stand out, we stood up for everyone and showing we all deserve a medal. Whether that’s celebrating everyday athlete’s achievements, ordinary people facing everyday challenges or all the people who make the Olympic games a success.
The three-striped ribbon symbolizes excellence and perseverance, recognizing everyone’s achievements—Olympian or not. It’s a unifying visual across digital, in-store, and out-of-home materials, with the product as the hero.
This design direction draws a parallel between daily accomplishments and Olympic feats.
